Contents
- Digital Marketing Company
- The Right Choice for Digital Marketing Services
- Akeans Digital Marketing Services
- Google Ads
- Facebook Ads
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Social Media Management
- Reach Target
- Find Out-of-the-Box Ideas
- Start Optimization
- Essential SEO Best Practices for Boosting Traffic & Ranking
- Google Schema Markup for Improved Visibility in Search Results
- testimonials
- What our clients say:
- Please feel free to reach out to us with any questions
The Right Choice for Digital Marketing Services
Akeans Digital Marketing Services

Google Ads
Google Ads (previously known as Google AdWords) is a paid online advertising service developed by Google. It allows businesses to display ads on Google search results pages, as well as on the Google Display Network, which includes millions of websites and apps that partner with Google to show ads. Businesses can create and run ads on Google Ads through an auction-based system, where they bid on keywords and pay when someone clicks on their ad. Google Ads provides a way for businesses to reach a large audience quickly, targeting specific demographics and interests, and can be an effective way to drive website traffic and generate leads and sales.

Facebook Ads
Facebook Ads is a form of online advertising that allows businesses to promote their products or services on the Facebook platform. It allows businesses to target specific demographics such as age, location, interests, behaviors, and more. Businesses can create ads in various formats such as image, video, carousel, and stories. They also have the option to choose from different objectives such as brand awareness, website traffic, engagement, lead generation and conversions. The ads can be shown on Facebook, Instagram and Audience Network.

Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing a website and its content to improve its visibility and ranking on search engine results pages (SERPs). This is done by using techniques such as using keywords, meta tags, and link building to increase the site's relevance and authority in the eyes of search engines like Google, Bing and others. By improving a website's SEO, it can help increase the number of organic visitors it receives, which can lead to more leads, sales, and revenue for the business.

Content Marketing
The main objective of content marketing is to educate and inform the target audience about the business's products or services, rather than directly selling to them. By providing valuable information, the business can establish themselves as a thought leader in their industry, and build trust and credibility with their audience.

Email Marketing
Email marketing is the process of sending promotional messages or advertisements to a group of people via email. This can include newsletters, product promotions, and other types of email communications. Email marketing allows businesses to communicate directly with their target audience, and can be a cost-effective way to drive website traffic, generate leads, and boost sales.

Social Media Management
Social media management is the process of creating, scheduling, publishing, and monitoring social media content, as well as engaging with followers and managing social media accounts for a business. Social media management can include creating and managing accounts on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more.

Reach Target
Reaching a target audience is an essential part of any marketing strategy. There are several ways to reach a target audience, depending on the type of marketing and the audience being targeted. Overall, reaching a target audience requires a combination of different strategies and tactics, and may involve using multiple channels to reach the audience effectively. It's important to regularly evaluate the performance and adapt the strategy as needed.

Find Out-of-the-Box Ideas
Finding out-of-the-box ideas can be a great way to stand out from the competition and capture the attention of your target audience. Overall, Finding out-of-the-box ideas requires creativity, a willingness to take risks and try new things, and a commitment to continuously evaluating and improving your strategy. It also important to keep track of the latest trends and innovations in the industry and be open to new ideas from different sources.

Start Optimization
Optimizing a website for search engines can help to improve its visibility and ranking on search engine results pages (SERPs). Research keywords: Identify the keywords and phrases that your target audience is searching for, and use them to optimize your website's content and meta tags. Overall, Optimizing a website for search engines requires a strategic approach, as well as consistent effort to monitor, analyze and improve the performance. It is important to keep up-to-date with the latest SEO best practices and algorithms updates.
Essential SEO Best Practices for Boosting Traffic & Ranking
- Use keywords in the title and meta description: This is a crucial step in optimizing your website for search engines. The title and meta description are the first things that users see when they search for a particular term on Google. Therefore, it is essential to include relevant keywords in these elements to increase the chances of your website appearing in search results. Use keyword research tools to identify the best keywords to use in your title and meta description.
- Optimize the content: The content on your website should be well-written and informative. It should also include relevant keywords throughout. Google’s algorithm favors sites that have high-quality, informative content. Therefore, make sure your website’s content is relevant, engaging, and informative.
- Build backlinks: Backlinks are links from other websites that point to your site. These links act as a vote of confidence for Google, and the more backlinks you have, the higher your website will rank. Reach out to other websites in your niche and ask them to link to your site. You can also build backlinks by creating quality content that other websites will want to link to.
- Use social media: Social media is a great way to promote your website and increase its visibility. Share your content on various platforms, and encourage users to share it with their friends and followers. Use social media to connect with your audience and drive traffic to your website.
- Optimize images: Images can help to break up text and make your website more visually appealing. However, they can also slow down your site’s loading time. Optimize your images by compressing them and using relevant file names. This will help to speed up your website and improve the user experience.
- Use analytics: Analyze your website’s traffic using tools such as Google Analytics. This will help you to identify which pages are performing well and which ones need improvement. Use analytics to track your website’s performance over time and make data-driven decisions about how to improve your site.
- Keep your website up-to-date: Make sure your website is regularly updated with fresh content and that any broken links are fixed. This will help to keep your site relevant and improve its overall performance. A website that is regularly updated is more likely to be indexed by search engines and will have a higher search engine ranking.
- Use structured data: Structured data, also known as schema markup, is a code that you can add to your website to help search engines understand the content on your site. This can improve your website’s visibility in search results. Use structured data to help search engines understand the content on your site and improve its visibility in search results.
- Optimize for mobile: With the increasing number of users accessing the internet via mobile devices, it is essential to optimize your website for mobile. Google favors websites that are mobile-friendly, so make sure your site is responsive. Use responsive design to ensure that your website looks great and works well on all devices.
- Use internal linking: Internal linking is the process of linking to other pages on your website. This helps users to navigate your site and helps search engines to understand the structure of your site. Use internal linking to help users find the content they are looking for and to improve the overall user experience.
Google Schema Markup for Improved Visibility in Search Results
Structured data, also known as schema markup, is a code that you can add to your website to help search engines understand the content on your site. Google Schema is a specific form of structured data that can be added to a website to improve its visibility in search results.
To implement Google Schema on your website, you can use the Google Structured Data Markup Helper. This tool allows you to select the type of content on your page, such as an article, product, or event, and then add the appropriate markup to the HTML of your page. Once you’ve added the schema markup to your website, you can test it using the Google Structured Data Testing Tool to ensure that it is correctly implemented.
In addition to helping search engines understand the content on your site, structured data can also be used to display rich snippets in search results. Rich snippets are additional information that appears under the title and meta description in search results, such as star ratings or prices. This can help to increase the click-through rate of your website in search results, which will ultimately drive more traffic to your site.
It’s important to note that implementing structured data does not guarantee an improvement in search engine rankings. However, it can help search engines to better understand your website’s content, which can lead to improved visibility in search results.
Google Schema is an important aspect of SEO as it helps search engines to understand the content on your website. By using Google Schema markup, you can provide search engines with detailed information about your website’s content, such as the type of content, the name of the author, and the date of publication. This information can help search engines to better understand the context of your website’s content, which can lead to improved visibility in search results.
In addition to helping search engines understand the content on your site, structured data can also be used to display rich snippets in search results. Rich snippets are additional information that appears under the title and meta description in search results, such as star ratings or prices. This can help to increase the click-through rate of your website in search results, which will ultimately drive more traffic to your site.
Google Schema also allows search engines to understand the relationships between different types of content on your website. This can make it easier for search engines to understand how your website is structured and how different pieces of content relate to each other. This can make it easier for search engines to crawl and index your website, which can help to improve your visibility in search results.
Overall, using Google Schema markup is an important part of SEO. It can help search engines to better understand the content on your website, which can lead to improved visibility in search results. This can ultimately drive more traffic to your site, which can lead to more business and revenue. It’s important to note that implementing structured data does not guarantee an improvement in search engine rankings, but it can help search engines to better understand your website’s content, which can lead to improved visibility in search results.